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44 new Jeep SUVs for sale in Boulder, CO

White 2026 Jeep Wrangler Willys for sale in Boulder, COPhotos of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, CO
Stock # G260004
Willys
14 miles
MSRP$52,610
Discounts & rebates-$7,761
Dealer Handling$699
All-In Price$45,548
Estimated Payment$672 / mo.
Fowler Jeep of Boulder
Green 2026 Jeep Wrangler Willys for sale in Boulder, COPhotos of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, CO
Stock # G260012
Willys
11 miles
MSRP$53,815
Discounts & rebates-$7,881
Dealer Handling$699
All-In Price$46,633
Estimated Payment$688 / mo.
Fowler Jeep of Boulder
Gray 2026 Jeep Wrangler Willys for sale in Boulder, COPhotos of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, CO
Stock # G260019
Willys
11 miles
MSRP$55,200
Discounts & rebates-$9,520
Dealer Handling$699
All-In Price$46,379
Estimated Payment$685 / mo.
Fowler Jeep of Boulder
Red 2026 Jeep Wrangler Willys for sale in Boulder, COPhotos of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, CO
Stock # G260024
Willys
9 miles
MSRP$55,200
Discounts & rebates-$9,520
Dealer Handling$699
All-In Price$46,379
Estimated Payment$685 / mo.
Fowler Jeep of Boulder
Green 2026 Jeep Wrangler Sport for sale in Boulder, COPhotos of 2026 Jeep Wrangler Sport for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Sport for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Sport at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Sport at Fowler Jeep of Boulder, CO
Stock # G260146
Sport
4 miles
MSRP$40,745
Discounts & rebates-$5,574
Dealer Handling$699
All-In Price$35,870
Estimated Payment$529 / mo.
Fowler Jeep of Boulder
White 2026 Jeep Wrangler Willys for sale in Boulder, COPhotos of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, CO
Stock # G260003
Willys
17 miles
MSRP$52,610
Discounts & rebates-$7,761
Dealer Handling$699
All-In Price$45,548
Estimated Payment$672 / mo.
Fowler Jeep of Boulder
Beige 2026 Jeep Wrangler Willys for sale in Boulder, COPhotos of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, CO
Stock # TG260002
Willys
9 miles
MSRP$55,200
Discounts & rebates-$9,520
Dealer Handling$699
All-In Price$46,379
Estimated Payment$685 / mo.
Fowler Jeep of Boulder
White 2026 Jeep Wrangler Willys for sale in Boulder, COPhotos of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, CO
Stock # G260022
Willys
8 miles
MSRP$54,605
Discounts & rebates-$9,460
Dealer Handling$699
All-In Price$45,844
Estimated Payment$677 / mo.
Fowler Jeep of Boulder
Green 2026 Jeep Wrangler Willys for sale in Boulder, COPhotos of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, CO
Stock # G260046
Willys
0 miles
MSRP$53,080
Discounts & rebates-$7,808
Dealer Handling$699
All-In Price$45,971
Estimated Payment$679 / mo.
Fowler Jeep of Boulder
Gray 2026 Jeep Wrangler Willys for sale in Boulder, COPhotos of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Willys for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Willys at Fowler Jeep of Boulder, CO
Stock # G260011
Willys
9 miles
MSRP$55,200
Discounts & rebates-$9,520
Dealer Handling$699
All-In Price$46,379
Estimated Payment$685 / mo.
Fowler Jeep of Boulder
Gray 2026 Jeep Wrangler Sahara for sale in Boulder, COPhotos of 2026 Jeep Wrangler Sahara for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Sahara for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Sahara at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Sahara at Fowler Jeep of Boulder, CO
Stock # G260042
Sahara
10 miles
MSRP$56,370
Discounts & rebates-$7,137
Dealer Handling$699
All-In Price$49,932
Estimated Payment$737 / mo.
Fowler Jeep of Boulder
Green 2026 Jeep Wrangler Willys 41 for sale in Boulder, COPhotos of 2026 Jeep Wrangler Willys 41 for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Willys 41 for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Willys 41 at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Willys 41 at Fowler Jeep of Boulder, CO
Stock # G260186
Willys 41
16 miles
MSRP$58,580
Discounts & rebates-$6,015
Dealer Handling$699
All-In Price$53,264
Estimated Payment$786 / mo.
Fowler Jeep of Boulder
Gray 2026 Jeep Wrangler Rubicon X for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, CO
Stock # G260005
Rubicon X
30 miles
MSRP$63,490
Discounts & rebates-$6,309
Dealer Handling$699
All-In Price$57,880
Estimated Payment$854 / mo.
Fowler Jeep of Boulder
Black 2026 Jeep Wrangler Rubicon X for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, CO
Stock # G260006
Rubicon X
15 miles
MSRP$63,490
Discounts & rebates-$6,309
Dealer Handling$699
All-In Price$57,880
Estimated Payment$854 / mo.
Fowler Jeep of Boulder
Red 2026 Jeep Wrangler Whitecap Edition for sale in Boulder, COPhotos of 2026 Jeep Wrangler Whitecap Edition for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Whitecap Edition for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Whitecap Edition at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Whitecap Edition at Fowler Jeep of Boulder, CO
Stock # G260161
Whitecap Edition
9 miles
MSRP$58,475
Discounts & rebates-$5,008
Dealer Handling$699
All-In Price$54,166
Estimated Payment$799 / mo.
Fowler Jeep of Boulder
Unknown 2026 Jeep Wrangler Rubicon for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon at Fowler Jeep of Boulder, CO
Stock # G260048
Rubicon
10 miles
MSRP$59,587
Discounts & rebates-$6,267
Dealer Handling$699
All-In Price$54,019
Estimated Payment$797 / mo.
Fowler Jeep of Boulder
Purple 2026 Jeep Wrangler Rubicon for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon at Fowler Jeep of Boulder, CO
Stock # G260061
Rubicon
8 miles
MSRP$58,965
Discounts & rebates-$6,217
Dealer Handling$699
All-In Price$53,447
Estimated Payment$789 / mo.
Fowler Jeep of Boulder
Green 2026 Jeep Wrangler Rubicon for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon at Fowler Jeep of Boulder, CO
Stock # G260062
Rubicon
8 miles
MSRP$58,665
Discounts & rebates-$6,193
Dealer Handling$699
All-In Price$53,171
Estimated Payment$785 / mo.
Fowler Jeep of Boulder
White 2026 Jeep Wrangler Rubicon for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon at Fowler Jeep of Boulder, CO
Stock # G260044
Rubicon
10 miles
MSRP$59,465
Discounts & rebates-$6,257
Dealer Handling$699
All-In Price$53,907
Estimated Payment$796 / mo.
Fowler Jeep of Boulder
Gray 2026 Jeep Wrangler Rubicon X for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, CO
Stock # G260153
Rubicon X
11 miles
MSRP$68,800
Discounts & rebates-$5,628
Dealer Handling$699
All-In Price$63,871
Estimated Payment$943 / mo.
Fowler Jeep of Boulder
Purple 2026 Jeep Wrangler Whitecap Edition for sale in Boulder, COPhotos of 2026 Jeep Wrangler Whitecap Edition for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Whitecap Edition for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Whitecap Edition at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Whitecap Edition at Fowler Jeep of Boulder, CO
Stock # G260156
Whitecap Edition
10 miles
MSRP$58,630
Discounts & rebates-$5,018
Dealer Handling$699
All-In Price$54,311
Estimated Payment$802 / mo.
Fowler Jeep of Boulder
Gray 2026 Jeep Wrangler Rubicon X for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, CO
Stock # G260124
Rubicon X
12 miles
MSRP$67,560
Discounts & rebates-$5,554
Dealer Handling$699
All-In Price$62,705
Estimated Payment$925 / mo.
Fowler Jeep of Boulder
Red 2026 Jeep Wrangler Rubicon X for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, CO
Stock # G260128
Rubicon X
17 miles
MSRP$64,695
Discounts & rebates-$5,382
Dealer Handling$699
All-In Price$60,012
Estimated Payment$886 / mo.
Fowler Jeep of Boulder
Green 2026 Jeep Wrangler Sport S for sale in Boulder, COPhotos of 2026 Jeep Wrangler Sport S for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Sport S for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Sport S at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Sport S at Fowler Jeep of Boulder, CO
Stock # G260132
Sport S
0 miles
MSRP$48,150
Discounts & rebates-$4,389
Dealer Handling$699
All-In Price$44,460
Estimated Payment$656 / mo.
Fowler Jeep of Boulder
Purple 2026 Jeep Wrangler Rubicon X for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, CO
Stock # TG260004
Rubicon X
2 miles
MSRP$69,345
Discounts & rebates-$5,274
Dealer Handling$699
All-In Price$64,770
Estimated Payment$956 / mo.
Fowler Jeep of Boulder
Purple 2026 Jeep Wrangler Rubicon X for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, CO
Stock # G260180
Rubicon X
16 miles
MSRP$68,600
Discounts & rebates-$5,616
Dealer Handling$699
All-In Price$63,683
Estimated Payment$940 / mo.
Fowler Jeep of Boulder
White 2026 Jeep Wrangler Rubicon X for sale in Boulder, COPhotos of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Rubicon X for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Rubicon X at Fowler Jeep of Boulder, CO
Stock # G260152
Rubicon X
12 miles
MSRP$68,205
Discounts & rebates-$5,592
Dealer Handling$699
All-In Price$63,312
Estimated Payment$934 / mo.
Fowler Jeep of Boulder
Red 2026 Jeep Wrangler Sport S for sale in Boulder, COPhotos of 2026 Jeep Wrangler Sport S for sale in Boulder, CO at Fowler Jeep of BoulderAnother view of 2026 Jeep Wrangler Sport S for sale in Boulder, CO at Fowler Jeep of BoulderMore photos of 2026 Jeep Wrangler Sport S at Fowler Jeep of Boulder, COMore photos of 2026 Jeep Wrangler Sport S at Fowler Jeep of Boulder, CO
Stock # G260120
Sport S
10 miles
MSRP$47,555
Discounts & rebates-$4,353
Dealer Handling$699
All-In Price$43,901
Estimated Payment$648 / mo.
Fowler Jeep of Boulder
Showing 28 of 44 results

New vehicles for sale in Boulder, CO at Fowler Jeep of Boulder

Fowler Jeep of Boulder brings one of the Boulder area's most diverse selections of new vehicles to the Front Range, with new inventory spanning Jeep alongside a broad range of other trusted brands — including Acura, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Kia, Lincoln, Mazda, Nissan, RAM, Toyota, Volkswagen, and more. Whether you're drawn to the legendary off-road capability of a new Jeep Wrangler, the refined comfort of a new Honda Accord, the towing power of a new Ford F-150, or the fuel efficiency of a new Toyota RAV4, our new vehicle inventory gives Boulder-area shoppers genuine variety across body styles, segments, and price points at a single convenient Front Range location. If you've been searching for new vehicles for sale in Boulder, CO, Fowler Jeep of Boulder offers the depth of selection and the local expertise to help you find the right fit.

Every new vehicle we sell comes with the full manufacturer warranty from its respective brand, giving you confidence in your purchase from day one regardless of which make you choose. Our team is here to walk you through the options across every brand we carry — comparing trim levels, powertrains, and available packages — so you can make a confident, informed decision and drive home in a vehicle that fits your Colorado lifestyle and your budget.

Popular new models at Fowler Jeep of Boulder

Our new inventory regularly includes some of the most in-demand models on the road today, such as:

  1. Jeep Wrangler – The definitive off-road icon, purpose-built for Colorado's trails and open terrain, available across a full range of trims from the accessible Sport to the trail-ready Rubicon and the plug-in hybrid 4xe.
  2. Jeep Grand Cherokee – A well-rounded midsize SUV that balances everyday comfort with genuine Trail Rated off-road capability, available across a broad range of trims and powertrains including the Grand Cherokee 4xe plug-in hybrid.
  3. Ford F-150 – America's most popular truck, offering a broad range of cab styles, bed lengths, and powertrains that make it one of the most versatile and in-demand new vehicle purchases on our lot.
  4. Toyota RAV4 – One of the most popular new compact SUVs in the country, offering a strong reliability reputation, available AWD, and a practical family-friendly interior well-suited to Boulder's active lifestyle.
  5. Honda CR-V – A consistently well-regarded compact SUV with a fuel-efficient powertrain, a versatile interior, and a strong value proposition that makes it one of the most practical new vehicle purchases in the segment.
  6. Chevrolet Silverado 1500 – A capable and well-equipped full-size truck with a broad range of available powertrains and trim levels, offering proven towing and hauling performance for Colorado's working and recreational drivers.
  7. BMW X5 – A premium midsize SUV that delivers performance-oriented driving dynamics, a refined and well-appointed interior, and available xDrive all-wheel drive well-suited to Colorado's year-round driving demands.

Our new inventory is updated as vehicles arrive from their respective manufacturers, giving you access to the latest model-year configurations, color options, and available packages across every brand we carry throughout the year.

Why buy your new vehicle from Fowler Jeep of Boulder?

Drivers choose us because we offer:

  1. Competitive pricing across new vehicles from Jeep and a broad range of other trusted manufacturers
  2. Flexible financing and lease options to fit a wide range of budgets and monthly payment goals across every brand we carry
  3. Full manufacturer warranty coverage on every new vehicle we sell regardless of brand
  4. Knowledgeable staff who can walk you through trim levels, packages, and features across multiple brands in a single visit
  5. A convenient Boulder, CO location serving new vehicle shoppers throughout the greater Front Range

We're here to make finding the right new vehicle straightforward — honest pricing, clear answers, and a team that can help you compare across brands and find the best fit for Colorado living.

Proudly serving Boulder & surrounding communities

We proudly serve customers from:

Denver • Longmont • Broomfield • Fort Collins • Loveland • Westminster • Lafayette • and surrounding communities

Shop new vehicles in Boulder today

Browse our full new vehicle inventory online to compare models, trim levels, and pricing across every brand we carry. Then visit Fowler Jeep of Boulder in Boulder, CO to take your top choices for a test drive.

Disclaimer:

New vehicle pricing includes all offers and incentives. Tax, Title and Tags not included in vehicle prices shown and must be paid by the purchaser. While great effort is made to ensure the accuracy of the information on this site, errors do occur so please verify information with a customer service rep. This is easily done by calling us at 720-575-2936 or by visiting us at the dealership.

**With approved credit. Terms may vary. Monthly payments are only estimates derived from the vehicle price with a 72 month term, 5.9% interest and 20% downpayment.